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Giving back to the community is important to us at Muscle Nation. 

Since our beginnings, we have been dedicated to participate, contribute and donate wherever we can. Our vision for 2020 is to engage even further with the people around us and strengthen our community involvement. We are committed to change and making Muscle Nation a community that is inclusive, supportive and empowering. To read our story "About Us", click here.

The Coffee Club Telethon Ball

The Coffee Club Telethon Ball

The Coffee Club Telethon Ball

Since 2017 our team has attended The Coffee Club Telethon Ball. We have donated every year to help raise vital funds for the Children's Hospital Foundation - a cause very close to our hearts. In addition to this, we gift a Muscle Nation prize pack for the raffle on the evening.

2020 - JANUARY
Donation & Contribution

2020 - JANUARY 10

We reached out to our loyal community to help us achieve a starting donation goal of $20,000. We pledged for every tag and comment on our Instagram post, we would donate $1 to charity and $5 for every share of the photograph. With a large social media platform, we acknowledge this was an opportunity to raise awareness of the devastating events happening around Australia, but also help us reach our initial starting $20,000 donation goal.

The overwhelming response allowed us to reach our $20,000 benchmark within 24 hours.

“Being a community driven company it was so important for us to do everything we could to help those in need and do our part to give back.” 
- Nathaniel Anthony, CEO & Co Owner

2020 - JANUARY 11

Team member Chris Stamatiou and​ ​friend Arnold Joseph travelled to ​Nymboida, a small rural village in the Northern Rivers region of New South Wales, to help farmers rebuild damaged fences.

“You truly can’t comprehend it, until you experience it in person." 
- Chris Stamatiou

Driving to local drop off points, the duo also donated over $1,000 worth of food and supplies to assist those families and farmers in affected areas.

2020 - JANUARY 20

For Australia Day, we launched 900 Men’s and Women’s Bushfire Appeal T-Shirts on our website, with full proceeds (not profit, but the full amount), being donated to the cause. 

All shirts sold out within 48 hours of their release online, raising another $40,000 for the appeal. This included nearly $5,000 worth of website donations at the time.

2020 - MAY


Scanning System & Biodegradable Packaging Initiative

Creating a more sustainable workplace is something we have been working on something behind the scenes at Muscle Nation for quite some time. We are in the process of developing 100% compostable and eco-friendly packaging for our garment bags and satchels.

There are many different options and levels of durability, so this initiative will require a little further trialling and testing before it comes to life. 

On May 18th, we also changed the way we operate in our warehouse. We want to reduce our carbon footprint and impact on the environment, however we understand this will not happen overnight. Our warehouse is nearly a completely paperless environment as our new shipping and inventory system runs our day to day processes.

We also have big recycling bins which we utilise daily.

2020 - JUNE
Donation & Awareness

    With such a large platform, we acknowledge now is our opportunity to learn, develop and grow as a company. Importantly, we also have a powerful opportunity to raise awareness.

    As a family owned business in Australia, inclusivity and equality are two of our core values.

    In recognition of the devastating events taking place overseas as well as on our own soil, we took the time to reflect on how we can educate ourselves and make positive change. 

    We stand with all BIPOC communities around the world who are affected by racism and injustice. We are committed to immediate change to embrace diversity and make it part of our DNA. We will make Muscle Nation a community that is inclusive, supportive and empowering.


    We are donating a total of $10 000 between various organisations that help fight against systemic racism, oppression and injustice in Australia and overseas.

    We will be donating gym equipment and accessories to an Indigenous Youth Program in NSW that helps get young people back on track by developing strong, happy and healthy foundations.


    We have started the process of opening up opportunities for youth work experience, disabled, prison release and English second language people.

    Let's make a difference. We're in this together.

    Thank you to our MN community for constantly supporting us.