Community & Donations

Community & Donations


Giving back to the community is important to us at Muscle Nation. 

Since our beginnings, we have been dedicated to contribute, participate and donate to our community wherever we can. Our vision for 2021 is to engage even further with our community, and strengthen our community involvement. We are committed to change and making Muscle Nation a community that is inclusive, supportive and empowering. To read our story, click here.


Yearly Donation & Contribution
The Coffee Club Telethon Ball

November 2017 - 2019


Every year since 2017, our team has attended The Coffee Club Telethon Ball. We have donated each year to help raise vital funds for The Children's Hospital Foundation - a cause very close to our hearts.

The Children’s Hospital Foundation is dedicated to funding life-saving medical research, investing in vital new equipment and providing support and entertainment for children and their families. By donating, we are supporting The Children’s Hospital Foundation in their work to save young lives.  Alongside our donations, we contribute Muscle Nation gift cards and Muscle Nation hamper packs, filled with accessories, to be used as prizes in The Coffee Club Telethon Ball raffles.


Total Donation $61,000

January 2020

From the $61,000 of funds raised in our Australian Bushfire Appeal, we made donations to the following organisations:

NSW Wildlife Information, Rescue & Education Service

Donation $21,000

WIRES is Australia's largest wildlife rescue organisation. Dedicated to the rescue, care and rehabilitation of Australia's wildlife, our donation will support WIRES in their mission of saving the lives of animals in need.


Donation $20,000

NSW RFS is the world's largest volunteer fire service and the lead combat agency for bushfires in New South Wales. Our donation will help support the NSW RFS in the development of regulations in bushfire prone areas, and aid in reducing bushfire hazards and ignitions.


Donation $20,000

The FRRR is dedicated to supporting the economic and social strength of Australia's rural, regional and remote communities. Our donation will help the FRRR in this mission of creating vibrant, sustainable and adaptive communities across rural, regional and remote Australia.

On January 9, 2020 we reached out to our loyal community to help us achieve a starting donation goal of $20,000. We pledged for every tag and comment on our Instagram post we would donate $1 to charity, and $5 for every share of the photograph. With a large social media platform, we acknowledge this was an opportunity for us to raise awareness of the devastating events happening around Australia, as well as help us reach our donation goal of $20,000. The overwhelming response allowed us to reach our $20,000 benchmark within 24 hours.

“Being a community driven company it was so important for us to do everything we could to help those in need and do our part to give back,” said Nathaniel Anthony, CEO & Co Owner.

On January 11, 2020 Muscle Nation team member Chris Stamatiou and​ ​friend Arnold Joseph travelled to ​Nymboida, a small rural village in the Northern Rivers region of New South Wales, to help farmers rebuild damaged fences.

“You truly can’t comprehend it, until you experience it in person," said Chris Stamatiou.

Driving to local drop off points, the duo donated over $1,000 worth of food and supplies to assist those families and farmers in affected areas.

For Australia Day, we launched 900 Men’s and Women’s Bushfire Appeal T-Shirts on our website on January 20, 2020 with full proceeds - not just the profit, but the full amount -  being donated to the cause. All shirts sold out within 48 hours of their release online, raising another $40,000 for the appeal. This included nearly $5,000 worth of website donations at the time.  


MN Sustainability Movement
100% Compostable Packaging Initiative

January 2021

Creating a more sustainable warehouse is something we have been working on behind the scenes at Muscle Nation for quite some time. We have developed 100% compostable packaging for our postage satchels and garment bags. There were many different options of packaging and levels of durability, so this initiative required a great deal of trialling and testing before it came to life. As a result, orders will now arrive to customers in our new 100% compostable postage satchels, in support of our MN Sustainability Movement. 

With the launch of our HBxMN Collection, we also introduced our 100% compostable garment bags. Moving forward, we are phasing out our original non-recyclable garment packaging, and endeavour for all garments in the Muscle Nation Warehouse to be in this new 100% compostable packaging.

Our Scanning System

May 2020

On May 18, 2020 we changed the way we operate in our warehouse. We wanted to reduce our impact on the environment, as our warehouse was heavily reliant on paper for packing orders. Originally, individual sheets of paper were required for our order picking and packing processes. We knew we needed to implement a more sustainable process, however we also knew this change could not happen overnight. 

After many months of meetings and researching a wide range of inventory management systems, we finally found a scanning system to support our warehouse. This system not only allows us to reduce paper, but enables our warehouse processes to be more efficient. Our scanners streamline our inventory management, order picking and packing processes - while importantly eliminating the need for paper. 

Starting with only four scanners, we have now acquired more than 40 scanners for our daily processes. The Muscle Nation Warehouse is nearly a completely paperless environment. We also have big recycling bins which we use daily.


Total Donation $10,000

June 2020

    With such a large platform, we acknowledge we have an opportunity to learn, develop and grow as a company. Importantly, we also have a powerful opportunity to raise awareness. As a family owned business in Australia, inclusivity and equality are two of our core values.

    In recognition of the devastating events taking place overseas as well as on our own soil, we took the time to reflect on how we can educate ourselves and make positive change. 

    We stand with all BIPOC communities around the world who are affected by racism and injustice. We are committed to immediate change to embrace diversity and make it part of our DNA. We will make Muscle Nation a community that is inclusive, supportive and empowering.

    We donated a total of $10,000 between various organisations that help fight against systemic racism, oppression and injustice in Australia and overseas.

    We donated gym equipment and accessories to an Indigenous Youth Program in NSW that helps get young people back on track by developing strong, happy and healthy foundations.


    We have started the process of opening up opportunities for youth work experience, disabled, prison release and English second language people.

    Let's make a difference. We're in this together.

    Thank you to our MN community for constantly supporting us.


    Total Donation $62,240 

    October 2020

    On October 10, 2020 we reached out to our loyal community to help us raise funds and awareness for Women's and Men's Breast Cancer. With October being Breast Cancer Awareness Month, we asked our community to join us to help achieve our fundraising goal of $60,000.

    With the support of our community, together we were able to raise vital funds for the National Breast Cancer Foundation (NBCF). Our donation will help the NBCF in their pursuit to raise awareness, prevent and cure breast cancer.

    On October 26, 2020 we proudly released our Muscle Nation Breast Cancer Awareness Tees for Women and Men. Full proceeds of sales were donated to the NBCF - not just the profit or a portion, but the full amount of every tee sold was donated.

    Breast Cancer Awareness Month is a cause very close to our hearts which has impacted members of our own staff, families, friends and athletes. Our vision was for our community to wear these tees with us with pride, to help make a difference to the research and treatment of breast cancer.

    Alongside our Muscle Nation Breast Cancer Awareness Tees, we also included an option on our website via the checkout for people to donate while placing their orders.


    Total Donation $10,000

    February 2021

    Uluru Run for Mental Health

    Luke has been part of the Muscle Nation family for almost two years. He works in our Warehouse Team, packing and sending out orders on the daily. In the early hours of the morning on Sunday February 21, 2021 Luke completed a 60km run around Uluru to raise awareness and funds for mental health.

    He powered through the blistering heat and completed his run in 7 hours, 43 minutes and 52 seconds - smashing his original goal of 9 hours. He clocked a total of 70,000 steps and finished the run at 10:45am ACST (11:15am AEST).

    From the beginning, Luke has strived for a donation goal of $30,000, with all funds going to ReachOut - the most accessed online mental health resource for young people and their parents in Australia.  

    Muscle Nation is donating $10,000 to help Luke achieve his donation goal. We also created him a customised MN Men's Long Sleeve Running Top which he wore on the day of the run. We are honoured to have been able to support Luke with his personal goal, and contribute to ReachOut to help those Australians in need of support.

    To learn more about Luke's journey, click here.