Total Donation $61,000
January 2020
Our hearts go out to everyone affected by the tragic bushfires. It has been devastating to see what is happening around our country. With the love and support from our Muscle Nation Community, we raised a total of $61,000 in our Australian Bushfire Appeal.
On January 9, 2020 we reached out to our loyal community to help us achieve a starting donation goal of $20,000. We pledged for every tag and comment on our Instagram post we would donate $1 to charity, and $5 for every share of the photograph. With a large social media platform, we acknowledge this was an opportunity for us to raise awareness of the devastating events happening around Australia, as well as help us reach our donation goal of $20,000. The overwhelming response allowed us to reach our $20,000 benchmark within 24 hours.
“Being a community driven company it was so important for us to do everything we could to help those in need and do our part to give back,” said Nathaniel Anthony, CEO & Co Owner.
For Australia Day, we launched 900 Men’s and Women’s Bushfire Appeal T-Shirts on our website with full proceeds of sales being donated to our appeal. All shirts sold out within 48 hours of their release online, raising $40,000 in donations. This included nearly $5,000 worth of website checkout donations.
From the $61,000 of funds raised in total in our Australian Bushfire Appeal, we made donations to the following organisations:
Our Donation To WIRES $21,000
WIRES is Australia's largest wildlife rescue organisation. Dedicated to the rescue, care and rehabilitation of Australia's wildlife, our donation will support WIRES in their mission of saving the lives of animals in need.
Our Donation To NSW RFS $20,000
NSW Rural Fire Service & Brigades Donations Fund
NSW RFS is the world's largest volunteer fire service and the lead combat agency for bushfires in New South Wales. Our donation will help support the NSW RFS in the development of regulations in bushfire prone areas, and aid in reducing bushfire hazards and ignitions.
Our Donation To FRRR $20,000
Foundation For Rural & Regional Renewal
The FRRR is dedicated to supporting the economic and social strength of Australia's rural, regional and remote communities. Our donation will help the FRRR in this mission of creating vibrant, sustainable and adaptive communities across rural, regional and remote Australia.
Helping Those In Need
On January 11, 2020 Muscle Nation team member Chris Stamatiou and friend Arnold Joseph travelled to Nymboida, a small rural village in the Northern Rivers region of New South Wales, to help farmers rebuild damaged fences.
“You truly can’t comprehend it, until you experience it in person," said Chris Stamatiou.
Driving to local drop off points, the duo donated over $1,000 worth of food and supplies to assist those families and farmers in affected areas.