About Us

Muscle Nation is one of Australia's leading activewear and supplement brands. We're a family-owned business based in Brisbane, with a community that's grown well beyond what we ever imagined when we started.

It began on 22 August 2016, when two mates, Nathaniel Anthony and Chris Anastasi, launched a website from a study desk. They put their first range of clothing online and hoped a few people would buy it. Almost ten years on, that same passion is still what drives the business, but the operation looks a little different.

Today we ship to over 160 countries, employ more than 50 people across marketing, creative, ecommerce, customer service and warehouse teams, and run the whole show out of our 5,000 sqm facility in Brisbane. The range has grown well beyond that first run of clothing, now spanning leggings and lifting gear, protein powders, ready to drink beverages and high-protein foods.

On the shelves

What started as an online-only brand can now be found right across Australian retail. Muscle Nation supplements and high-protein foods are stocked in Woolworths, Coles and Chemist Warehouse stores nationwide, our activewear is on the racks at Rebel Sport stores around the country, and the broader range is carried by hundreds of independent supplement retailers across Australia and New Zealand.

In March 2026, our Protein Yoghurt landed in Woolworths nationwide. It marks the next evolution of the brand, moving us into the chilled food aisle for the first time, and points to where we're heading: more ways to make high-protein eating part of everyday life. Getting Muscle Nation into mainstream grocery has been a huge step towards our bigger goal: making quality fitness products easier to get hold of, whether you're picking up protein with the weekly shop or grabbing a snack on the way to training.

Why we do it

We don't think great fitness products should be reserved for serious gym-goers. Whether you're chasing a PB, training for your first 5k, or just trying to fit something active into a busy week, we want to make the gear, the supplements and the food easy to choose and easy to enjoy. That's what's guided every decision we've made since day one, and it's not going to change.

Our community

None of this works without our community. From the first orders shipped out of a study desk to the brand we are today, our customers have shaped every part of Muscle Nation. We pay attention to what they tell us, in the reviews, in the comments, in the DMs, and we take it on board. The products we launch, the athletes we partner with, the campaigns we run; it all comes back to the people who train, eat and live in Muscle Nation.

And the love goes both ways. Whether it's queues stretching down the road at our warehouse sales, packed-out community workouts, or run clubs lacing up week after week, our community shows up for us every time. We don't take that for granted.

Giving back

Staying true to our humble beginnings, we donate yearly to a range of charities and look for every opportunity to give back to the community that's supported us along the way. You can read more about our community initiatives and donations here.

If you have any questions, our Customer Service team is here to help. You can also follow along on Instagram at @musclenation for the latest from the team.

Thanks for being part of it.