We are releasing 13 new products across Coles Supermarkets

We are releasing 13 new products across Coles Supermarkets

With the success of our Custard Protein Bars and Custard Protein Powders that launched last year across Coles Supermarket Australia wide, we are excited to announce the launch of 13 new products that will be rolling out to your local Coles Supermarket very soon. 

Firstly, this wouldn’t be possible without our community which backs and supports our every move. We are working closely with Coles to expand our product ranges and make them conveniently accessible at Coles across Australia.

In true Muscle Nation style and to celebrate the launch of 13 new products at Coles Supermarkets, we’re giving away a total of $5,000 Coles Gift Cards (petrol & grocery) over the month of April. To get involved and enter our giveaways, make sure to head over and follow our Instagram @musclenationfood.  

Over the month of April on our Instagram @musclenationfood we will be giving away $5,000 worth of Coles Gift Cards, and we will be revealing the 13 new products that will be joining our 10 current products at Coles. It is very exciting to see a total of 23 Muscle Nation products that will be available across Coles Supermarkets starting April 2022. 

Checkout all new product reveals and giveaways here @musclenationfood. 

View the full Coles Gift Card Giveaway Competition Terms & Conditions here  

1. Choc Fudge Brownie Value Pack - 5 Bars

For all you chocolate lovers out there your chocolate dream has come true. Our Choc Fudge Brownie Custard Bar now comes in a convenient 5 bar value pack so you can enjoy more without having to restock 5 times. 

2. Birthday Cake CUSTARD Protein Bar

Make everyday feel like your birthday with a slice of a cake with our new Birthday Cake Custard Protein Bar. With a cake batter flavour profile, sprinkles on-top and a gooey caramel layer, this new flavour is a must try!

3. Banana Toffee - CUSTARD Plant Protein Bar (Vegan)


This is for all the plant based protein lovers! The new Banana Toffee Custard Plant Protein Bar is vegan friendly and gluten free. With a soft Banoffee Custard Plant Protein filled centre, gooey caramel layer, toffee pieces and banana chips in its fudgey base, this new Custard bar will not disappoint! 

4. Choc Hazelnut - CUSTARD Plant Protein Bar (Vegan)

This one is for the plant protein lovers who love a chocolate treat with a hazelnut twist. Our new Custard Plant Protein Bar is vegan friendly and has a soft Choc Hazelnut Custard Plant Protein filled center. With a gooey chocolate ganache layer, hazelnut pieces and a choc fudge base, this new Custard plant bar will not disappoint!

5. Salted Caramel - CUSTARD Plant Protein (Vegan)

Our Salted Caramel Custard Plant Protein Powder, with caramel pieces now comes in an 11 serve pouch. This Custard Plant Protein is the perfect vegan friendly, dairy free and gluten free protein snack.

6. Golden Ice Cream - CUSTARD Casein Protein

Our ever popular Golden Ice Cream Custard Casein Protein will now be available in a 11 serve pouch. With cookie pieces as well as honeycomb inclusions, this protein treat is the perfect size.

7. Raspberry - PROTEIN WATER

A refreshing change to the Protein game! Welcoming our brand new raspberry flavoured clear protein water in a 10 serve pouch with the added benefits of collagen and electrolytes. A refreshing drink with 23.6g of protein per serve and the perfect option when you don't want a milky protein shake. From a simple daily protein addition, to a post activity recovery drink, our protein water is a versatile drink with a refreshing taste.

8. Milk Chocolate - DAILY SHAKE

Looking for a Chocolate Protein Milkshake? Look no further than our new Milk Chocolate Daily Shake! It is a delicious blend of both Whey Protein (WPI) and Milk Protein to create the perfect protein drink with a thick milkshake consistency. This shake is very versatile and can be enjoyed as a shake with water or milk, in a smoothie with your favourite add ins, or add to yoghurt or oatmeal for a delicious high protein snack.

9. Lime - PROTEIN JELLY + Collagen

With 26g protein, 0.9g carbs, 99% Sugar-Free and Fat Free our Jelly is the perfect snack. It comes in a refreshing Lime flavour and with the added benefit of collagen, our Jelly is light on the stomach and is super easy to make. 

10. Raspberry - PROTEIN JELLY + Collagen

A delicious raspberry flavoured Jelly with the added benefit of protein and collagen. This jelly is a fun, refreshing snack for everyone and is super easy to make. With 24.9g protein, 1.6g carbs, 99% Sugar-Free and Fat Free our Jelly is the perfect snack.